Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign… of course. We have to make people aware of…

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, just…

A number of friends have asked me what I think about the new IPCC report. They are quite depressed, and this is a polite way to ask me if I share their reaction. The report is stark, but also, there’s not much that is new. We’ve known this information for…

My next personal act of climate responsibility is to limit my driving to no more than 6,000 miles per year. For those without cars this may still seem like a lot. I’d rather not have to use a car. Maybe this will be hard? We’ll see. In December of 2019…

I received an email from the New Yorker on a post by Bill McKibben. The subject line was “Big Oil’s Bad Day.” McKibben is the founder of 350.org of which I am an active member. He probably didn’t write the email subject line, but whoever did, fell into a common…

I spend a lot of time around climate activists helping them with climate communications. Like most of us, their perceptions of where others are in their climate journey are based on where they are themselves. This is a common human characteristic. But if we want to move people to act…

Once again, Charlie Brown climate media and communicators are trying to kick Lucy’s proverbial football as she yanks it away. Right-wing fossil fuel sponsored Lucy is the Wall Street Journal and Fox News. Their football frame is blaming Texas power outages on frozen wind turbines and renewables. What is the…

Great summary. One small addition is in the area of goal setting. I believe we need to be able to measure progress along the way, both on the collective large chess board and on smaller squares. Without it, human behavior and biases kick in and we lose people to the…

You remember the ones. The scene of the soldier hitchhiking though a blizzard to make it home for Christmas. His mother waiting, holding his worn photo in her hand and brushing it gently. The joy on her face as he enters her kitchen. Then the hug. Wait for it. He…