Jan 16Almost All Climate Messages Can Be Made Better — Here’s How!Almost every climate message can be made better. While we are admonished to not make perfect the enemy of good, climate messages are often lacking and ineffective despite our best intentions. We can and must do better if we want to save ourselves and preserve a habitable earth for our…Climate Change6 min readClimate Change6 min read
Dec 2, 2022What Climate Leaders Might Fail to Understand About the Election… And What We Can Do About It. The election is over. We didn’t get shellacked as bad as we thought. We took a few state houses. Many political and climate leaders are calling it a victory. So we feel pretty good about our efforts. Even though we know that the next election is on the horizon, we…Climate Change4 min readClimate Change4 min read
Nov 28, 2022Is the Marlboro Man Really the Identity We Need To Help With Climate Collapse?If we want to solve our climate crisis, we will need to first solve our masculinity and identity issues.Climate Change5 min readClimate Change5 min read
Aug 22, 2022The One Question Every Climate Activist Needs To Ask…In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier, but were mostly smoked by women. Burnett launched one of history’s most…Climate Change6 min readClimate Change6 min read
Aug 12, 2022What the Climate Movement Is Missing With the New IRA Climate BillAnd we better figure it our fast — As liberals, progressives and climate activists we are busy analyzing and dissecting the new (poorly named) “Inflation Reduction Act” climate bill. Does it contain too many giveaways to fossil fuel companies? Is it enough? How much will it lower our carbon pollution? But we are missing one big critical impact…Climate Change3 min readClimate Change3 min read
Aug 2, 2022How to Frame the Right’s Delay and Bad Climate Ideas“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives already…Climate Change5 min readClimate Change5 min read
Jun 27, 2022What’s Your Strategy for These Words of Climate Delay?“We may not know what lies ahead, but it’s only human to search for it.” — Chevron This is the concluding sentence from a recent Chevron ad I saw. Seems innocuous. It’s lofty and inspirational and would likely slip past, except it raised my “cow waste” detector. We know what…Climate Change6 min readClimate Change6 min read
May 28, 2022What Can I Do About the Climate Crisis?It usually happens after every talk I’ve given on the climate crisis. The talk is over and a few people are gathered up front to make 1:1 comments or ask a question. A person waits politely for other conversations to finish. Their question usually begins with a qualification such as…Climate Change5 min readClimate Change5 min read
May 12, 2022EarthwalkingI was once told that nothing happens when you publish a book. That your phone doesn’t ring, that the media doesn’t call, that you are not suddenly 21 again, or famous. These things are perhaps true. But something changes in oneself as a result. For me there is something very…Nature2 min readNature2 min read
Oct 22, 2021Bigfoot and Jackalope — Moving Beyond Reactive Climate CampaignsLet’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign… of course. We have to make people aware of…Climate Change4 min readClimate Change4 min read