If we want to solve our climate crisis, we will need to first solve our masculinity and identity issues.

In the late 1950s, Phillip Morris & Co. hired Leo Burnett Advertising to change the image of their feminine filtered cigarettes to make them more masculine. Filtered cigarettes were a technical ruse. They were supposed to be healthier, but were mostly smoked by women. Burnett launched one of history’s most…

And we better figure it our fast — As liberals, progressives and climate activists we are busy analyzing and dissecting the new (poorly named) “Inflation Reduction Act” climate bill. Does it contain too many giveaways to fossil fuel companies? Is it enough? How much will it lower our carbon pollution? But we are missing one big critical impact…

“We can no longer tolerate Republican’s bankrupt delay on climate.” Do you get an image or feeling on the quality of their delay from this sentence? If we want our ideas to spread, we must use words that create images and feelings and connect them to stories and narratives already…

“We may not know what lies ahead, but it’s only human to search for it.” — Chevron This is the concluding sentence from a recent Chevron ad I saw. Seems innocuous. It’s lofty and inspirational and would likely slip past, except it raised my “cow waste” detector. We know what…

It usually happens after every talk I’ve given on the climate crisis. The talk is over and a few people are gathered up front to make 1:1 comments or ask a question. A person waits politely for other conversations to finish. …

I was once told that nothing happens when you publish a book. That your phone doesn’t ring, that the media doesn’t call, that you are not suddenly 21 again, or famous. These things are perhaps true. But something changes in oneself as a result. For me there is something very…

Let’s say we wake up and find out that Jackalope are going extinct because they are being eaten by Bigfoot. After all, they are a favorite delicacy of Bigfoot. What do we do? We probably start a Save the Jackalope campaign… of course. We have to make people aware of…

What is the Reconciliation bill, what’s in it, and can we afford it? Once again, the Left and climate champions missed the messaging on the “$3.5T Reconciliation Bill,” and it may be DOA, primarily because of 3 mistakes. The Right didn’t have to spend much effort to do this, just…